Tuesday, May 08, 2007

Beware of Illegitimate Survey Reports

Are they referring to this one perhaps? :) btw, i don't think it's 6-4-2 for GO. It's more like 8-3-1 for them. kinokondition lang ng malacanang ang mga supporters nila.

Beware of Illegitimate Survey Reports

Social Weather Stations

In response to inquiries about election-related survey results published on April 30, 2007 in Manila Bulletin ( "Trinidad hikes lead over rivals"), and on alleged "SWS survey" reports being distributed, such as in Pasay City ( see Figure 1), SWS warns the general public to disregard any survey report that is not confirmed as an SWS release on its website.

Anyone checking the website will observe that, to this date, SWS has not made any report concerning prospects for the 2007 elections at the local level, including Pasay City.

In case sponsors of SWS confidential surveys decide, as is their prerogative, to release their results directly to media, the SWS website will likewise post the said release, to allow the public to confirm that the survey is genuine and to validate the media reportage.

In past experience, spurious allegations of SWS survey findings tend to become more frequent as an election approaches. The public is thus advised to take advantage of two important features of SWS operations which enhance the credibility of the SWS surveys.

In the first place, all externally-sponsored SWS projects provide that, upon public release of survey findings by a sponsor, SWS is at liberty to inform the public of: (a) the sponsorship of the survey, (b) dates of interviewing, (c) methods for obtaining interviews, (d) the population that was sampled, (e) the size and description of sub-samples, (f) complete wording of the questions upon which the release was based, and (g) percentages upon which conclusions are based. This provision is in keeping with the Code of Professional Ethics and Practices of the World Association for Public Opinion Research, Article 19.

Secondly, every SWS survey, whether national or local, sponsored or non-sponsored, is archived in the SWS Survey Data Library, which preserves the original raw data, questionnaires and methodology, for public use upon expiration of the embargo period, if any.

The SWS webpage is at http://www.sws.org.ph. SWS's email addresses are sws_info@sws.org.ph and swsnet@sws.org.ph. Address of SWS Office and SWS Survey Data Library: #52 Malingap Street, Sikatuna Village, Quezon City, 1101, Philippines.


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